LIBA Kicks Off “hoLOUdays” Campaign, Encouraging Louisvillians to Shop Local for the Holidays

Press Release: LIBA

The Louisville Independent Business Alliance (LIBA) is kicking off its annual “hoLOUdays” campaign with a simple message for Louisville residents: Make your holiday shopping count by choosing local.

Whether shoppers are finding unique gifts at neighborhood businesses or purchasing gift cards to local restaurants, shopping locally is one of the most meaningful ways to invest in our community. When consumers choose independent businesses, two to three times more money stays circulating in the local economy, further supporting local jobs, entrepreneurs and the character that makes Louisville unique.

LIBA’s “hoLOUdays” campaign offers several ways to support local:

Louisville Originals Gift Cards

The popular Louisville Originals gift card program has returned, making it easy to give the gift of local dining. In partnership with Churchill Downs, LIBA has brought back this convenient way to support independent businesses while giving recipients the flexibility to choose their own Louisville favorites. Gift cards are available at participating Rainbow Blossom locations and online at https://thelouisvilleoriginals.com/.

LIBA Online Holiday Auction | November 9–16

The annual online silent auction returns November 9–16, featuring unique gifts, experiences and packages donated by Louisville’s independent businesses. Visit keeplouisvilleweird.com/holoudaysonlineauction to participate and bid.

Small Business Saturday | November 28

On Saturday, November 28, LIBA will celebrate Small Business Saturday with a special event at The B.A. Colonial, 818 W. Kenwood Drive, from 11 a.m. to 3 p.m. The community is invited to shop local gifts, enjoy family-friendly activities from The Little Loomhouse, enter giveaways and pick up Shop Small swag. Guests can also stick around for college football and lunch inside The B.A. Colonial. The event is sponsored by Republic Bank and the Iroquois Neighborhood Association. For details, visit keeplouisvilleweird.com/SBS.

Shop West Holiday Fest | Thursday, December 10, 4pm-7pm

Get into the holiday spirit and shop local at LIBA's Shop West Holiday Fest! Join us at TARC's historic Union Station, 1000 W. Broadway, for a festive celebration highlighting West Louisville businesses, with unique gifts, local vendors, and plenty of holiday cheer. Discover new favorites, support local entrepreneurs, and keep your holiday dollars in the community!

“Every holiday purchase is an opportunity to make a difference in our community,” said LIBA Director Jennifer Rubenstein. “When you shop at locally owned businesses, you're supporting your neighbors, their employees and the unique places that make Louisville special. We ask the community to make a conscious effort to shop local this holiday season.”

About the Louisville Independent Business Alliance

LIBA is a nonprofit organization whose mission is to preserve the unique community character of the Metro Louisville area by promoting locally owned businesses and educating citizens on the value of buying locally. Representing more than 800 independent businesses, LIBA works to strengthen Louisville's local economy and keep the community weird. For more information, visit www.keeplouisvilleweird.com.