FOURTH ANNUAL OKTOBERFEST CELEBRATION RETURNS TO DOWNTOWN LOUISVILLE OCTOBER 17

Press Release By: Randy Blevins

Steins on Main to Feature More Than a Dozen Local Breweries and Benefit Louisville Downtown Partnership

Louisville Downtown Partnership (LDP) and Against the Grain Brewery will present the fourth annual Steins on Main Oktoberfest celebration on Saturday, October 17, 2026, from 2 to 7 p.m. at RePurposed, 615 W. Main Street.

The outdoor celebration will feature German-inspired cuisine, games and contests, live music by German polka band Boom Pah Pah, and more than a dozen local breweries. Boom Pah Pah will perform from 2 to 6 p.m. [BA1] Proceeds from the event will support Louisville Downtown Partnership’s mission of maintaining a clean, safe, and beautiful Downtown. “We’re excited to bring ‘Steins on Main’ back for its fourth year, and this time with even more ways for people to enjoy the day,” said Rebecca Fleischaker, executive director of LDP. “It’s become a signature fall event for Downtown, celebrating our city’s German heritage and vibrant beer scene, while supporting our mission to make Downtown a thriving, welcoming place for everyone.”

Steins on Main is sponsored by TogetherWith and Wilson & Muir Bank & Trust Co.

SPECIAL EVENT FEATURES

2026 Steins on Main GlasswareAttendees can purchase a branded, limited-edition 2026 Steins on Main 0.5-liter stein at LDP’s booth for $20, which includes one free pour at any participating brewery during the event.

Happy Hour SpecialFrom 2 to 3 p.m., participating breweries will offer $1 off beers.

Discounted Uber RidesLDP is offering a limited number of $20 vouchers for Uber rides on event day to encourage safe and easy transportation. Participants can reserve their one-time ride at louisvilledowntown.org/steins-on-main.

Breweries & BeveragesThe 2026 celebration will feature 13 local breweries: Against the Grain, Atrium Brewing, Awry Brewing, Butchertown Brewing, Chinkapin Brewing, Country Boy Brewing, Hometown Brewing Co., Hop Atomica, Last Stop Brewing, Monnik Beer Co., Ten20 Craft Brewery, Trellis Brewing, and West 6th Brewing. Participating breweries will offer a mix of traditional Oktoberfest-style beers and seasonal brews.

“Steins on Main is the perfect way to showcase Louisville’s local beer culture while celebrating Oktoberfest traditions,” said Sam Cruz with Against the Grain. “We look forward to welcoming beer lovers to experience a day full of great brews, community, and fun.”

SCHEDULE OF EVENTS

2 p.m. Traditional Tapping of the Keg

2–3 p.m. Happy Hour Discounts 

4–4:30 p.m. Yodeling Contest

4:30–5 p.m. Best Dressed Contest

5–5:30 p.m. Stein Hoisting Contest

5:30–6 p.m. Schnitzel Toss Contest

For additional event information, visit louisvilledowntown.org/steins-on-main.