Gloss Goals and Giving Back with Peach Cosmetics

By Alisha Proffitt Photos by Matt Johnson 

If you ask most 13-year-olds what they did over winter break, you’re likely to hear something about video games, sleepovers, or maybe the occasional babysitting gig. But if you ask Norah Martin, she’ll tell you about finalizing product colors, building a website, and prepping for a February launch of her very own beauty brand, Peach Cosmetics. 

Peach isn’t just another pretty label in a crowded lip gloss market. It’s the brainchild of a middle schooler with a passion for animals and an entrepreneurial spirit passed down to her by her mother. Backed by her mom, Kaitlyn Hubert, a veteran in the beauty space with brands like Urban Wild and Pelo Beauty Collective, Norah is out here showing the world that passion, a little glitter, and a good plan can go a long way. 

“I was thinking of something I wanted to sell,” Norah shared, “and decided that lip gloss is something everyone wants, and you can never have too much!” True enough. Lip gloss, especially in the vitamin E-infused shades Norah created, is a staple. Peach Cosmetics launched with 15 of them, ranging from soft nudes to glittery pinks, all with a nourishing formula that reflects what her peers (and their moms) actually want to wear. 

“I was bouncing names back and forth in my head, and I liked the way peach sounded. Then I made the logo, and it was so cute!” she said. 

Norah’s process is trusting her instincts, staying true to what she likes, and having fun along the way. There’s also a clear strategy, something that Kaitlyn, with her experience in branding and product development, helped guide her through. “I was able to help her streamline her development process and also help her with branding and brand awareness, as well as promoting her glosses on my own channels,” Kaitlyn said. 

But Peach Cosmetics isn’t just a pretty face. It has substance and a purpose. 

With every gloss sold, $1 is donated to the Kentucky Humane Society, a cause close to both their hearts. “We adopted a dog from KHS last year,” Kaitlyn explained, “and Norah is an AVID animal lover. She shows horses and also wants to be an equine vet when she grows up. KHS is near and dear to our hearts!” 

In fact, Norah is saving her earnings to purchase her very own show horse. 

Running a business at any age is no joke, but doing it while juggling school, volleyball, horseback riding, and friends? That’s a tall order. “That I should make a plan of what to do to keep up with everything,” Norah shared, when asked what advice from her mom helped the most, “but still make sure there is time for other things like school and family!”

That wisdom, not just to hustle, but to prioritize self-care and family, seems to be part of what keeps Peach Cosmetics grounded and growing. 

And while Kaitlyn provides the support structure behind the scenes (she helped build the website and connect with a manufacturer), she’s clear that Norah is the one leading the brand. “I actually let Norah take most of the lead when starting Peach Cosmetics. She came up with the logo, branding, and idea on her own.” 

So, where’s Peach headed next? 

“We would love to expand over the next 2 years,” said Kaitlyn. “Norah would love to be able to offer her glosses at places like Target, Sephora, and Ulta!” 

This vision feels completely within reach, especially when you consider that the brand already has a slick website, a cohesive aesthetic, and a growing community of supporters. 

“Our long-term vision is just to be able to keep making glosses and other makeup and donating to KHS,” they shared. “We hope other young entrepreneurs are inspired to take a chance on their own dreams!” 

Peach Cosmetics proves that age doesn’t have to be a barrier and that a great idea, when paired with heart and hustle, can grow into something beautiful. 

To explore Peach Cosmetics, shop glosses, or support the Humane Society through your purchase, visit peach-cosmetics.com.