Todd Calvert, In C’Inc Marketing Solutions

| March 16, 2011

Todd Calvert.

From Chic Boutique to the Derby Museum Gala and even The Voice-Tribune’s bridal photo shoot, Todd Calvert, owner of In C’Inc Marketing Solutions, has seen more tulle than one can ever imagine.

However, in the midst of all the pre-Derby energy, Todd managed to sit down for one minute (literally) and talk to me about some of his fashion favs, welcomed comebacks and all things spring.

Where does your love of fashion come from?
Both my parents enjoyed dressing nicely, and I spent many hours in the old Stewart’s, Glasscock, Hytkin’s and Rodes when I was young. Although I had usually “styled” my own ads, it never occurred to me that I could make a career out of fashion. But a chance encounter with an old friend, Merida Sherman,
changed that.

About a year ago while working on the Derby Museum Gala, I got a call from Mary F. Glasscock. After that, Mary F. and my good friend and mentor, Sug Schusterman, gave me a crash course in the business of fashion, and I haven’t looked back.

While chairing the Butterflies & Bling committee, I realized how much I enjoyed the business. I got to know some of the designers personally and really enjoyed working with the PR and sales people in New York City. Butterflies & Bling was so successful, we set a date for 2011 almost immediately, and potential sponsors began lining up. We are going to make some changes to the show, many of which will be put to the test with Runway & Rescue at the end of March.

Where do you think Louisville falls on the fashion conscious radar?
We are slow to catch new trends, and even more slow to embrace anything but the big box department stores. Many overlook the unique clothing that can be found in our local boutiques. Louisville has a lot to offer. Certainly the designer selections are better at that level.

Plus, people are less likely to show up at the office, party or gala event wearing the same thing since the small boutiques only order one or two of the best items and keep a record of who is wearing an item. The service is always better, and the fashion choices are undeniably fantastic.

Some, such as Glasscock, Chic Boutique and Rodeo Drive, have the resources to get the cocktail dresses and gowns from leading designers. Clients just need to take in pictures and the dresses can be ordered. Custom design is also something that is available, and the price is not always out of the question.

What new trends can we expect to see this spring?
The romantic Bohemian look has returned with a modern twist. Bold palates of corals and fuchsias have replaced muted tones of recent years, while some designers have opted for a wardrobe of crisp,  white.,  Fashion is definitely soft and feminine for the next few seasons.

Bold horizontal stripes will play an important role, either in a dress or paired with a plain pant or skirt.

Long necklaces of colorful stones and crystals will replace,  “clunky” oversized jewelry. The entire look is more soft, while still being structured.
Other trends will include wider shoulders, with many designers using shoulder pads and sleek lines that remind us of Joan Collins and Dynasty. Calvin Klein has re-mastered this look beginning with his spring collection and carries it forward into the fall collection just shown in New York.

For track wear – the small, demure and almost overlooked fascinators seen in previous years at Derby and Oaks will be replaced with a larger variety closely resembling a true hat. We can probably expect fewer glittery cocktail dresses more suited for evening, replacing the more classic and traditional attire.
Silk dresses, separates that include a jacket and neck-lines that do not plunge so deeply will reign supreme soon. Gone will be the nightclub look that has been so popular in recent years.,  Regardless of which look someone chooses as their own, white is a basic “must have.”

Who are your favorite spring designers?
Christian Siriano is by far my favorite right now. He is uniquely original without being exclusive, leaving the feminine realm or crossing the line into outrageous.

Zac Posen and Jason Wu both have exciting street-wise lines with urban flairs. Both lines are sexy without being revealing.

Georges Chakra, Stephen Yearick, Badgley Mischka and Marchesa will continue to be major influences in the evening category, using flowing chiffons combined with form-fitting and heavily adorned bodices. We can expect to see ruffles, flounces, exaggerated bows and ostrich feathers at upcoming Derby-related formal events.

What kind of fashion trends will make a comeback this spring?
The wide legged, floppy pant is something no lady will want to overlook this spring. It’s a great look paired with a flat sandal, and can go day into evening with ease.

The trench coat, both with and without sleeves, is a major fashion force for both spring and fall, and the three-quarter coat over a strapless dress has come back in full force after an 11 year hiatus.
For evening, we can expect to see the bolero jacket back with a vengeful, updated and stylized look.

What new spring wear can we expect for men this year?
The narrow, bright tie needs to be a staple in every man’s wardrobe. They pair nicely with the narrow lapels of the two-button suits being shown, and look nice with the popular two-button suits that will never go out of style. Tans and beiges are being replaced by rich navies, grays and black.
Linen is a predominant fabric for spring, and a slight wrinkle from wear is OK.

What is your personal favorite spring trend?
Vive la colour! Bright fuchsias and corals are replacing traditional pastels we normally see in just about every major line. For both men and ladies, color is the word of the day. The soft floral prints and texture-rich fabrics will add dimension and versatility,  to any wardrobe.

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Category: News, The Spotlight

About the Author (Author Profile)

Lauren DePaso
Voice-Tribune Staff Writer Lauren DePaso enjoys being a tourist in her own city, exploring the nightlife and cheering on the Cards. A Louisville native, she currently resides in St. Matthews.

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