Living the Dream

| April 27, 2011

Maxim_Phillies&Stallions_logoYes, the hottest ticket in town is, of course, next week’s Kentucky Derby 137, but the most elusive belongs to an invite-only affair being thrown by Maxim magazine the night before.

On May 6, Mellwood Arts Center will be transformed into a high-profile, private party surrounding one of the biggest sporting events of the year. Maxim Presents Fillies & Stallions Derby 2011, hosted by Black Rock Stables, begins at 10 p.m. and will surely boast a crowd of local beauties, celebrities, famous athletes and plenty of other men seeking to indulge in an evening of the lifestyle touted by the men’s magazine.

“You know you’re going to be granted access to something you don’t get to experience in an average day,” said Maxim Chief Revenue Officer Ben Madden. “We bring a once-in-a-lifetime experience to life.”

The gentlemen’s publication has become known for its Super Bowl parties and earlier this month hosted The Maxim Country Club in Augusta, Ga., to celebrate the Masters Golf Tournament. Evan Williams Bourbon and Lunazul 100% Agave Tequila will be the spirits sponsor for the Derby Eve event, which will be held in partnership with Skylight Entertainment founder Robert Tuchman.

Bringing the bash to Louisville just makes sense, said Tuchman, who also helped produce the Maxim Masters fete. “(It’s) an incredible fit for a city where celebrations are natural.”

Jordana Brewster is the covergirl for Maxim's May 2011 issue.

Jordana Brewster is the covergirl for Maxim's May 2011 issue.

Noah Flom, founder of Ark Endeavors – a special event resource company that has helped develop signature soirees for an impressive list of clients that includes ESPN, Dos Equis and Major League Baseball – is executive producer of the exclusive affair and promised the party will stay true to the magazine’s reputation.

“What the Maxim experience really is about is a guy who feels really special being in a room with that many beautiful girls,” he said. “(The Maxim brand) has become sort of iconic and synonymous with fun parties that celebrities happen to attend. We’re excited about being part of the great energy and national attention, and we’re really glad to be a part of it in a memorable way.”

Attendees can expect to mingle with glitterati who’ve come into town as guests of some of the locally-thrown galas, but there is only one party that Maxim seriously considered during the planning process. “Part of the reason we decided to start (the party) late (at night) was in deference to the Barnstable Brown Gala,” said Flom. “I’ve been and it’s an iconic party. We wanted to recognize that.”

Maxim also wanted to enhance the festivities surrounding the Kentucky Derby, which caters to female fans, Flom said. “It’s like the most women-friendly sporting event. It’s as much about the fashion as it is the two-minute horse race. That’s perfectly in line with the Maxim lifestyle.”

Contact writer Angie Fenton at or 502.551.2698.

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Category: Cover Stories

About the Author (Author Profile)

Angie Fenton
Angie Fenton is Managing Editor of The Voice-Tribune, a Blue Equity company. She is also an entertainment correspondent for WHAS11′s new morning show, “Great Day Live!”, which debuted August 22 on Louisville’s ABC affiliate. Additionally, Angie is an entertainment correspondent for the Saturday Morning Show with Ron ‘n’ Mel Fisher on 84WHAS (840 AM) and has served in the same capacity for Churchill Downs, the Kentucky Derby and Kentucky Oaks; Breeders’ Cup; and Circuit of the Americas during the Formula 1 U.S. Grand Prix in November 2012. Angie also serves as an emcee, host, voiceover professional and on-camera commercial talent.

Angie has a bachelor’s and master’s in English from Central Michigan University and began her career as an adjunct professor at her alma mater. She is the youngest of five — four of whom were adopted, including Angie, and none of whom are biologically related. She is also a Michigan native who moved to Kentucky in June 2002. Angie is owned by two dogs — Herbie and Yoda — and feels lucky to have loved and been loved by many more, including Pooch, Jessie, Onyx, Jack and Big Bud, who took his last breath on Christmas Day 2012.

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