By Word Of Mouth

| December 31, 2012

By ASHLEY ANDERSON
Staff Writer
The Voice-Tribune

It’s a craze that’s taken over the World Wide Web, particularly with the advent of Carly Rae Jepsen’s “Call Me Maybe.” But, in the Derby City another song has locals singing – or more so lip syncing – in the new Republic Bank Trolley Hop lip dub video, created by Cool World Video Creations and funded by Republic Bank and Trust Company.

Released Dec. 7 on the video-sharing website YouTube, the three-minute clip features several Louisville notables and community members mouthing the lyrics to “It’s A Beautiful Day,” as the studio version of the Tim McMorris song plays in the background.

Following the success of Republic Bank’s “Sharing Smiles” video produced last spring by Cool World, the company began searching for a new opportunity to collaborate on a film project, finding its partnership with the First Friday Trolley Hop the perfect excuse.

Cool World Video Productions Creative Director Dustin Davidson and Michael Sadofsky, Senior Vice President and Chief Marketing Officer of Republic Bank.

Cool World Video Productions Creative Director Dustin Davidson and Michael Sadofsky, Senior Vice President and Chief Marketing Officer of Republic Bank.

“(CoolWorld) had very good luck with the lip dub they had done previously at Assumption and some other stuff like that. And it was big. The Olympics were doing lip dubs for ‘Call Me Maybe,’” said Michael Sadofsky, senior vice president and chief marketing officer at Republic Bank, of the Trolley Hop video’s concept.

A type of music video combining lip synching and audio dubbing, the lip dub is made by filming an individual or group of people lip synching while listening to a song or any recorded audio, then dubbing over it in post-editing with the original audio of the song.

Over the course of about three hours on a Saturday, Cool World Creative Director Dustin Davidson filmed nearly 150 individuals – including host of “Power to Change” Charla Young, Louisville Mayor Greg Fischer, Councilman David Tandy, CEO and President of Republic Bank Steven Trager and representatives of the Derby City Whisker Club – lip syncing to “It’s a Beautiful Day” while walking or dancing in front of businesses along Main and Market Street.

“We tried to find the right song that would fit the mood of what this was,” Davidson said. “The song we did, ‘It’s a Beautiful Day,’ was actually by the same artist that we used for the other video (‘Sharing Smiles’). And we want (the video) to portray (the trolley hop) being this fun area in this neighborhood, friendly community.”

From Actor’s Theatre to the Kentucky Center for the Arts, the Louisville Science Museum and Garage Bar, several of Louisville’s finest locales appear in the video, which has currently racked up more than 1,500 YouTube hits.

“Our ultimate goal was to get more business for the entire Trolley Hop route and show people what is going on there,” Sadofsky said. “Whether you’re included or not (in the video), any more business they get in general is what’s good for the community.”

Davidson’s also proud of what the video demonstrates about Republic Bank’s community outreach. “When people think of banks they think of rich corporate guidelines,” he said. “That (Republic Bank is) doing this, that they’re opening up and singing and dancing and having fun, for my company that’s a blast.”

Sadofsky and Davidson plan to continue pushing the video in the future. The two hope to attract more visitors to the YouTube link to help garner more awareness of Louisville’s First Friday Trolley Hop not only locally but also throughout the country. “Out-of-town businesses, in general, don’t know about (the trolley hop), don’t know about the retailers, what’s going on down on Main and Market or Nulu and that area,” Sadofsky said. “That’s why we do (videos like this). … It’s what makes Louisville what it is. … People are having fun (with this video) – It makes you feel good. You’ve got to smile when you see it.”

To view the recently released Republic Bank First Friday Trolley Hop lip dub music video, visit www.youtube.com/republicbanktv.

For more on the Trolley Hop, visit www.firstfridaytrolleyhop.com.

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Category: News

About the Author (Author Profile)

Ashley Anderson

Ashley spends half her time writing stories at The Voice-Tribune office and half her time out on the town conducting interviews, while occasionally dressing in wild outfits to fully immerse herself in the experience (aka Princess Leia at Comic Con). Ashley is a huge UofL fan and loves the Yankees and the Boston Celtics (she is fully aware of the irony). She hopes to one day outshine Erin Andrews on ESPN and enjoys running, Bardstown Road/Fourth Street, Breaking Bad and reality TV (she’s not ashamed to admit that).

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