Every bride looks forward not only to her wedding, but also to each anniversary that commemorates it as the years go by.
Business partners Lauren Montgomery and Tera Davis are celebrating a special anniversary of their own this month — their fifth year as owners of the Couture Closet bridal boutique, which is at 123 E. Main St., La Grange.
These two entrepreneurs met while studying event coordination at Sullivan University. Initially, they thought about opening a wedding-coordination business after graduating.
“We wrote our business plan with that in mind, but each of us had about ten years of experience in retail, so we already knew this side of the industry,” Tera said. “Adding wedding-coordination is still in our ten-year plan. Eventually, we’ll be able to dress the bride and help her with everything about planning her wedding.”
Although she lives in Jeffersonville, Ind. and Lauren lives in St. Matthews, they chose La Grange as the location for their store — right beside the railroad tracks that run through town. The grand opening was Jan. 2, 2007.
“We wanted to be in a smaller area where people weren’t just stopping in on their lunch break,” Lauren said. “Our goal was to make this an experience. They come out here with their ladies and make a day of it. This boutique is between Louisville, Lexington and Cincinnati, so we attract customers from all three cities. It’s a perfect location.”
As many as 75 bridal gowns are in the store at any given time, and each one has been hand-picked by Lauren and Tera.
“They’re here because we love them,” Tera said. “We’re the only people who work here, so the brides are always dealing with an owner. It’s in our best interest to give 100 percent customer service. If we don’t have exactly what a shopper wants, we’ll help her figure out where to go to find what she’s looking for.”
The Couture Closet features an indoor gazebo in which the bride’s entourage enjoys refreshments while mirrors show her how she looks in gown after gown.
Strapless dresses are still popular among Kentuckiana women, Tera reported, but last year’s wedding of Kate Middleton to Prince William renewed interest in sleeves of various lengths.
Combinations of fabrics, such as a satin skirt with a flirty kick of tulle at the bottom, are in, as are belts or sashes bedecked with rhinestones, beads or flowers.
“When we’re asked to find the right dress for the mother of the bride or of the groom — both are often called ‘mother of the occasion’ now — we show them our up-to-date collection,” Lauren said. “Most shops have clothes that make them look frumpy, but we call ours ‘modern moms’ dresses.”
With shoes, accessories and gifts for each member of the wedding, the Couture Closet outfits customers from head to toe.
“Women who come here are happy as they look forward to their wedding and marriage,” Lauren said. “We help them decide what to wear on one of the most important days of their lives. This is fun for us, but it’s also an honor.”
The Couture Closet, located at 123 E. Main St., La Grange is open Tuesday-Wednesday 11 a.m.-5 p.m., Thursday 11 a.m.-8 p.m., and Friday-Saturday 10 a.m.-5 p.m. Appointments are recommended. For information, visit www.coutureclosetboutique.com or phone 502.225.0305.
Category: Business Profile