Family Care Dentistry caters to ‘cowards’

| September 22, 2011
Family Care Dentistry

Family Care Dentistry

Why did the chicken cross the road? Because after putting off dental work for too long, it decided to pluck up the courage to visit Family Care Dentistry at 13320 Shelbyville Road.
“Our practice motto is, ‘We cater to cowards and those who are just a little chicken.’ That tends to bring in a lot of patients,” said Dr. Denise Attaway. “We’re able to convert very dental-phobic patients into ones who are less apprehensive and really don’t mind coming to the dentist.”

The practice, which opened its doors 14 years ago, provides “comfort” services such as sedation by pill, nitrous oxide gas or intravenous solution. “IV conscious sedation” lets patients sleep through procedures; Attaway added that “it’s a very nice feature that few dental offices offer.”

Dr. Denise Attaway.

Dr. Denise Attaway.

She has found that having a cheerful staff in familiar surroundings also helps patients relax and master their fears.

“People like the fact that we can do almost every procedure in-house, including implants, Invisalign and root canals, plus cosmetic service such as crowns, bridgework, veneers and dentures,” Attaway said. “Patients become comfortable in our office and are glad that they don’t have to go get used to new surroundings.”

Family Care Dentistry lives up to its name by providing pediatric as well as adult services, with flexible after-school appointments available.

Three years ago, the practice expanded to include Youthful You, an array of cosmetic services offered at the same location.

“Youthful You came about simply because our patients demanded it,” Attaway said. “When they are creating their beautiful smiles through our dental procedures, they want the whole package to go along with it. Through the application of Botox and fillers, we can create that total cosmetic image they want to achieve.”

Youthful You also uses the latest innovations in micropigmentation, also known as permanent makeup; and Intense Pulsed Light therapy (IPL), which reduces many kinds of skin imperfections.

Family Care Dentistry

Family Care Dentistry

“We typically can provide immediate results from a cosmetic standpoint, or by eliminating discomfort the patient has been having,” Attaway said. “Providing that instant gratification is one of the things we love about our work. It makes so much difference to our patients, especially those who had been putting off procedures that really can improve their lives.”
Family Care Dentistry and Youthful You are open Monday-Thursday, 8 a.m. to 8 p.m., and Friday 8 a.m. to 2 p.m., as well as on one Saturday per month (usually the third one). For information, visit or, or call 502.245.8494.

Category: Business Profile

About the Author (Author Profile)

Comments are closed.