Biz Briefs of the Week: September 20, 2012

| September 20, 2012

New Home Decor Store

Robin’s Nest Interiors, a new home decor store,  is now open. Selections in the store reflect a unique and updated traditional design aesthetic and include home accessories, artwork, lighting and accent furnishings. As part of their Interior Design service, Robin’s Nest Interiors creatively interprets your lifestyle and ideas, then plans and manages the installation to suit your needs. Their goal is functional, pleasing interiors that incorporate your treasures as well as theirs into the design. A true southern belle, interior designer and owner Robin Cole has been infusing timeless style into residential spaces since moving to Louisville in 2005. Robin’s Nest Interiors is conveniently located in Landis Lakes TowneCenter, 129 S. English Station Road. Browse through their products and services on www.robinsnestky.com.

The Hanger Opening

The Hanger, a Louisville based boutique and a pop-up shop for craft fairs, recently held the grand opening for their new store, located at 2005 Bonnycastle. They are an all-handmade clothing Boutique that is known for custom dresses and hair accessories. At the Hanger they are focused on size “You.” This means that none of their items have sizes; instead, The Hanger is trying to create a new and improved shopping experience in which customers do not need to worry whether a garment will fit, because it will be custom-made for the perfect fit. They carry four product lines: The Hanger, The Retro Hanger, The Mini Hanger and The Something Blue Hanger. The Retro hanger will feature items with vintage inspirations. The Mini Hanger is for their youngest customers, with onsies to toddler and child sizes. The Something Blue Hanger is all Bridal merchandise, offering a perfect way to customize your wedding. For information visit www.thehangeroflouisville.com or call 859.866.6343.

Mo’ Better Acquires New West

After more than four decades as one of Kentucky’s premier public relations and advertising agencies, New West has announced a major change in ownership. Carl Brazley, owner of Mo’ Better Marketing, has purchased New West from Tom Howell and Becky Simpson, who had owned the firm for more than 10 years. The acquisition, which places New West among the largest African-American-owned ad agencies in the country, was effective Sept. 1.

Simpson left New West in May 2011 and has served as the University of Louisville’s Senior Associate Vice President for Communications and Marketing since that time.  Howell will now serve as Managing Director of New West; Brazley is CEO. The staff of Mo’ Better, 3610 Lexington Road, will move to New West’s offices at the Springs Office Building, 950 Breckenridge Lane, by the end of the year.

While the merged company will continue as New West, Brazley and Howell said that the Mo’ Better name will live on until it fulfills its current contracts. The merger cements a lengthy relationship between New West and Mo’ Better, which had worked together for years on a multitude of projects, including the Louisville Airport Improvement Project and various projects for TARC. There will be no layoffs. The combined agency includes 17 full-time and 6 part-time employees.

Visit New West online at www.newwestagency.com.

Ladybug Grand Opening

Ladybug Gifts held its Grand Opening on Saturday, Sept. 15, 2012.  Angel Smedley, her family and her team of gift specialists cut the ribbon as Prospect Mayor Tom Eberle declared the day to be “Ladybug Gifts Day.”  Angel stated that as the new owner, her goals are to continue the grand tradition of the past by providing great gifts and accessories, wonderful and caring customer service and of course, free gift wrapping.  The new store is located in Prospect Plaza on US Highway 42, across from Prospect City Hall.

Nucleus Hosting Classes

Thirty-five Louisville area entrepreneurs and owners of start-up companies are learning how to get ideas off the ground and grow their businesses during a training course sponsored by Nucleus. The Kauffman FastTrac TechVenture program began Sept. 10, with ten weeks of Monday night classes to help new business owners and inventors with concept analysis, fund raising, accounting, legal and business development. This fall’s Kauffman program class includes six military veterans who are part of VetStart, a pilot program developed by UofL’s College of Business to help military veterans start their own businesses. Twelve other participants are sponsored by the Vogt Foundation, which funds entrepreneurial programs and ideas.

This is the fourth Kauffman class sponsored by Nucleus. Nucleus is Kentucky’s innovation center and an arm of the UofL Foundation. For more information call 502.852.3133 or email mark.hebert@louisville.edu.

Electric Bus Routes

Mayor Greg Fischer, along with TARC Executive Director J. Barry Barker, made an exciting announcement early in the morning on Wednesday, Sept. 19, on the steps in front of the Kentucky Center For The Arts.

Fischer announced that a federal grant has been awarded to the Transit Authority of River City public transportation group. This grant will be used to fund environmentally-friendly, less expensive to maintain all-electric buses, which will operate on the existing downtown trolley routes. TARC already has 27 new buses on order as a result of previous federal grants. For more information visit www.ridetarc.org.

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