Biz Briefs of the Week: November 29, 2012

| November 29, 2012

Current360 Continues To Grow

Current360, a full-service advertising, marketing and digital agency in Louisville, Ky., has increased its operating income to well over 15 percent higher than the industry average during the recession. The president of the company credits much of the success to expanding services. The agency is completely rebranding to reflect its dedication and capabilities as a full-service agency. As of mid-October, Current360, previously CurrentMarketing, dropped “marketing” to refrain from emphasizing a single service. The company also purchased another agency and secret shopper service in Florida to expand into a new market and diversify its skills, most notably in research.

From left to right: Rick Schardein, president of Current360; Katy Miller, vice president, emerging media; Nick Ising, director of client services; and Lisa Schardein, vice president of operations.

From left to right: Rick Schardein, president of Current360; Katy Miller, vice president, emerging media; Nick Ising, director of client services; and Lisa Schardein, vice president of operations.

The agency maximizes its profit margins with in-house services, the largest portion of work outsourced merely being printed items. Less outsourcing gives the agency a competitive advantage by allowing greater control of time constraints and budgets, which increases the profitability of projects. Through its growth, the company has remained committed to its offbeat culture and giving back to the community. During the recession, Current360 has donated $1.6 million in time and services to the Louisville area. For information visit www.current360.com.

Frankfort Avenue Holiday Hop

Come to a special edition of The FAT Friday Trolley Hop, Nov. 30 from 6 to 10:30 p.m., to celebrate the holiday season. The monthly event provides free parking and transportation to participating shops, restaurants and galleries along the Frankfort, Mellwood and Story Avenue corridor. The Holiday Hop will include the following special events:

A Reader’s Corner Bookstore, 2044 Frankfort Ave., will host a discussion and book signing by Steve Wiser. Wiser is the author of “Distinctive Houses of Louisville,” “Louisville Tapestry,” “Louisville Landmarks and Legends” and “Louisville 2035.”

Boombozz Famous Pizza, 3400 Frankfort Ave., will offer $3 craft beers, and a portion of the proceeds from One Hope Chardonnay wine will benefit breast cancer research and awareness.

D&W Silks, 2320 Frankfort Ave., will serve refreshments and offer 20 percent off the entire store and a free poinsettia to customers who spend $50 or more (while supplies last).

Jerry Heston Hairdressing, 2708 Frankfort Ave., will give complimentary hand massages and feature holiday gift sets. Hoppers can enjoy hot chocolate and enter a raffle for an Aveda Hand Relief basket.

Just Creations, 2722 Frankfort Ave., will donate a portion of sales to Second Chances Wildlife Center.

Margaret’s Consignment, 2700 Frankfort Ave., will host live entertainment by Tanita Gaines and trunk shows from Accessories by Lucy and Bethlehem Farm Soaps.

Mellwood Art Center, 1860 Mellwood Ave., will host the Hollydays Art and Gift Market from 9 a.m. to 4:30 p.m., then the Candy Canes and Cocktails Girls Night Out from 6 to 9:30 p.m., benefitting Junior League of Louisville.

South Bayly Boutique, 107 S. Bayly Ave., will host special offers and serve homemade fudge and holiday cider.

The Irish Rover, 2319 Frankfort Ave., will host a traditional Irish music seisuin (informal live Irish music session) starting at 8 p.m. in the bar area.

The Urban Farmhouse Market, 2830 Frankfort Ave., will serve holiday refreshments and let shoppers pick a chance to win a “Boots & Pearls” shirt.

Vint, 2309 Frankfort Ave., will serve holiday favorites including the white pumpkin latte, maple sugar latte and fireside mocha, and give hoppers a chance to warm by the fire and get a boost for more holiday shopping.

The Wine Rack, 2632 Frankfort Ave., will host a sampling of four Schlafly beers from 6 to 8 p.m.

For more information, visit www.fatfridayhop.org.

UofL Physicians Pediatric Eye Clinic

For the convenience of parents, the University of Louisville Physicians – Pediatric Eye Specialists will hold a clinic for children from 8 a.m. to noon on Dec. 8. This special clinic will be held at the Kentucky Lions Eye Center location, 301 E. Muhammad Ali Blvd., at Floyd Street. Free parking is available in the KLEC parking lot. Appointments can be made in advance by calling 502.852.7818. UofL Physicians – Pediatric Eye Specialists sees patients from birth to age 18. Major forms of insurance are accepted.

Pediatric Eye Specialists is part of University of Louisville Physicians, the largest, multispecialty physician practice in the Louisville region, with more than 78 sub specialties, 1,200 dedicated staff professionals and nearly 600 primary care and specialty physicians. The group’s physicians also are professors and researchers at the University of Louisville School of Medicine, teaching tomorrow’s physicians and leading research in the most innovative medical advancements. For more information, visit www.uoflphysicians.com. The Kentucky Lions Eye Center is a multispecialty ophthalmologic care center offering enrollment in clinical trials and the latest treatment options for diseases and conditions including age-related macular degeneration, diabetic retinopathy, cataract, glaucoma, strabismus, low vision and many others. The department’s LASIK and refractive surgery program is one of the most comprehensive in the region. For more information about the department, visit www.louisvilleeyedocs.com or call 502.852.7818.

Norton Sports Health Program

Norton Sports Health is the new title sponsor of the Kentucky Derby Festival’s Training Program to prepare runners for the KDF Marathon and miniMarathon on April 27, 2013. The free, 14-week program offers training tips and weekly group runs for participants of all levels of experience. Runners can register for the training program online at www.derbyfestivalmarathon.com. An orientation meeting for the program will be held on Jan. 17 at 6 p.m. at duPont Manual High School.

The orientation meeting will include distribution of a free training packet and short-sleeve technical shirts for the first 700 attendees who register online (there may be a limited number of shirts given out for runners who register at the meeting); introduction of the race doctor, athletic trainers and nutritionists; an overview of the Marathon and miniMarathon; guests speakers and a question-and-answer session. The deadline to sign up online for the Training Program is Jan. 14; however, runners may still register at the orientation meeting. The 40th annual 13.1-mile miniMarathon and 26.2-mile Marathon will start simultaneously at 7:30 a.m. in downtown Louisville.

Norton Sports Health features a team of highly trained sports medicine specialists, including orthopaedists, neurologists, physiatrists and primary care physicians. These specialists work together with trainers, physical therapists, nurses and other care providers to design customized programs that help return athletes of all ages to optimal performance following a sports-related injury. Norton Sports Health, a part of Norton Healthcare, is one of the Louisville area’s leading sports-related injury prevention and treatment programs. More information is available at www.NortonHealthcare.com/SportsHealth.

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