At Your Service

| April 27, 2011
Roger ‘Denny’ Dennison

Roger ‘Denny’ Dennison

In our technology-driven world, business interactions have become increasingly impersonal. Nevertheless, Roger Dennison, known as Denny by his customers, has managed to maintain that personal touch while performing his job. Dennison has been providing the River City with valet service for close to three decades. He has driven some of Louisville’s most influential and renowned individuals.

You have probably met some famous and interesting people. Who are the most memorable?

I have driven many famous people: Calvin Borel, Mayor Jerry Abramson, John and Kathy Yarmuth. I have been taking care of the Brown family, of Brown-Forman that is, for 27 years.

Sally Brown recently had her 100th birthday celebration for which you provided valet service. Did you do anything special for her on her birthday?

I knelt down in front of her. “I’ve got a rose for you, Mrs. Brown,” I said. “Happy Birthday and I love you.” I wish you could’ve seen her. She blew me a kiss. She’s a special lady. I’m so proud she has hung on long enough to have her 100th birthday. I’m lucky I got the chance to go down there and see that.

What would you say is the most rewarding aspect of your job?

The most rewarding part of this job is the people. It’s the way they treat me. I’m like part of the family. I enjoy it all, but I like meeting people the most. It’s not the people from out of town, but the people from here who call upon me and trust me. You just wouldn’t believe the long relationships I have developed with many of these people.

What is your favorite time of year to drive people?

Christmas time because I get to see the happiness of people celebrating. I like Derby time, too. I’ve never been to the Derby. It’s a busy time for us, so I have always worked. I don’t like crowds very much, so I enjoy driving during Derby time.

What are some of the most important lessons you have learned on the job?

I’ve learned that if you give people good service and respect, you will get respect from them. Mutual respect is what is most important to me. I have learned to offer all my customers honesty and respect, and to do my job efficiently. People come to depend on you.

Do you offer valet for all occasions? What is the procedure for booking your services?

Any kind of occasion you can think of, we do them all. We have done weddings, wakes, Christmas parties and Derby parties. You name it, we’ve done it. You can call me anytime. I work for Todd’s Valet Parking. You can call in the morning and probably will be able to get valet for the same night. My number is 502.228.7415.

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