By CLAIRE SEIFFERT & ELIZABETH DOWELL
Papillon Collective Marketing
From consulting to coordinating and producing fashion shows, Papillon Collective has always worked behind the scenes. However, our latest venture was all about an even more up-close and personal take on style and fashion as it filters throughout the special events we’ve become known for, and one we felt will take all of our future events to a new level.
Delving even further into the makeup (every pun intended!) that comprises one of the grandest special event spectacles in the world, Fall 2012 Mercedes-Benz New York Fashion Week at Lincoln Center, we packed our chicest clothes – plus some fab new purchases, of course! – and flew to New York to gather our own perspectives on this most ultimate of style-setting special events.
In a word: WOW!
Everything moved at breakneck speed, like a marathon run in high heels, yet it was entirely breathtaking and wildly informative for us as an event planning team. While last-minute deadlines and a fast pace are the norm for marketing, social media and event planning – Papillon Collective produced last October’s ‘Wine, Women & Shoes’ fashion extravaganza at Keeneland that featured an exclusive runway presentation of the Badgley Mischka Spring 2012 collection benefitting The Lexington Cancer Foundation – in New York we were able to get an in-depth, behind-the scenes, and very personal taste of this fashion phenomenon. And we’re bringing it all back to Louisville and Papillon Collective’s roster of clients.
We were completely blown away by what we saw in New York, not only from a production and execution standpoint, but also by seeing it from the audience’s perspective. Sitting amongst the fashion press, buyers, celebrities and fashionistas who attended these shows gave us a whole new perspective on how the ‘wow’ factor can, and will, be integrated into what we do with Papillon Collective’s special events. “We’re so excited and extremely confident that the New York Fashion Week events Claire and Elizabeth attended will bring fresh focus to all the Louisville-based and Kentuckiana fashion events Papillon Collective presents in 2012,” says Ms. Ruby.
The highlight of our week included two shows that we were particularly enthralled by. Papillon Collective has a close relationship with Badgley Mischka, working in conjunction with the design duo and their team (which culminated in last fall’s Keeneland fashion show event), so of course Badgley Mischka’s Fall 2012 presentation on Valentine’s Day was a must-see for us. And what a Valentine’s Day gift it was! Known for their über-luxe take on eveningwear (they have a huge Hollywood following), with a bit of sportswear thrown into the mix, Badgley Mischka were inspired by the classic 1927 science-fiction silent film ‘Metropolis’. An homage to German expressionism ruled with references to the Deco period of architecture and design, all done up in a gorgeous, rich palette of golds, roses and platinums, that encompassed everything from the clothes to the hair and makeup. And while the whole point of runway is about ‘presentation’ these were very beautiful, wearable clothes that should make their legions of fans very happy come this fall. For us, it was pure drama and fashion at its best; from the dark, almost Goth lighting and staging, to the richness of the looks, we were awe-struck, as was everyone else in the audience.
Show number two that really rocked our world was the Milly presentation. We’ve been huge fans of the collection since we first discovered it at Clodhoppers at the Vogue Center here in Louisville, where co-owners (and style setters in their own right) Kathy Reiss-Miller and Kelly McDonald have exclusively carried the line for some time now. While we discovered that Fall 2012 looks to be a season of many shapes and silhouettes, at Milly a play on volume was the overriding and unexpected theme. The collection was an innovative and major shift for a line known for fairly ladylike looks. For us, it was a refreshing and dramatic fashion moment from the super-brightly lit stage that showed off the neon, acid- colored minis in taffeta paired with super-slim turtlenecks (it’s all about balancing the top and bottom) and jumpers with incredible detailing. Whimsical yes? Wearable, totally, especially when grounded with sleek black tights and chic footwear, as shown with every look that came down the runway. And for the Milly customer who’s less adventurous, there was a terrific assortment of classic pieces that can easily be mixed and matched with the more forward looks, or with what already exists in your closets. One thing’s for sure: we’ll be buying a lot from this line once it hits Clodhoppers come fall!
During our three-year existence, Louisville-based marketing agency Papillon Collective has dedicated itself to serving our clientele with innovative and unique branding, advertising, PR, and social media solutions, all served up with a heavy dose of style. You see, style is an inherent element for practically everything we’re involved in, from the manner in which we execute our clients’ marketing efforts (a number of whom are literally in the business of fashion and lifestyle) to the staff’s own style DNA. Papillon Collective’s Founder & President, Biz Ruby, an extremely fashionable fixture herself, has dabbled in accessories and jewelry design, and now with Papillon Collective has assembled a team that ‘teems’ with a stylish sensibility. It’s reflective in each and every partnership and project we undertake; our M.O. is to deliver programs with both finesse and flair.
First up on our agenda of 2012 special events is the Westport Village Fashion Show held at Summer Classics in the Village on Thursday, March 22. This Derby-themed show will feature the latest looks from Westport Village boutiques Chartreuse, Serendipity, Collections and Apricot Lane and will not only allow the audience the opportunity to witness a fabulous fashion show featuring head-to-toe looks and how they’re put together, attendees can immediately visit the stores for purchase on-site.
And another Badgley Mischka collaboration? Most definitely very high on Papillon Collective’s agenda.