The toast of the town

| August 3, 2011

ChambordThis week I caught up with Maggie Peak, who handles public relations for our loyal spirit sponsor Chambord.

Chambord’s involvement helps make possible The Voice-Tribune’s Best Dressed of Louisville Presented by Churchill Downs.

The Voice-Tribune is excited to have Chambord back as a sponsor for the sixth annual Best Dressed event. What makes this partnership a perfect fit for Chambord?

We’re excited to once again support Louisville’s Best Dressed as this event benefits a worthy cause in Dress for Success. But it’s not just a charity event, Best Dressed is a fun and fashionable evening – an excellent partnership for Chambord.

This is a great opportunity for Cham­bord to support a local event and introduce new consumers to the brand in a fun and fashionable way. After participating in last year’s Best Dressed and seeing the success of the event, I’m confident this year is going to be just as entertaining.

What new and exciting libations can we expect for this year’s show?
The Chambord cocktails served throughout the evening complement the theme of the event as they’re chic and of course, delicious. Chambord will be serving the Fleur De Lis at this year’s event because it’s one of our most popular cocktails – it’s delicious and refreshing. Additionally, guests will be offered the Chambord French Martini, which fits nicely with the fashionable theme of the evening.

Most have heard of Chambord’s Pink Your Drink campaign. Can you elaborate on the impact it’s had to raise awareness?
Chambord’s PYD program has done an outstanding job of raising funds and awareness for breast cancer charities. As part of Chambord’s ongoing support of breast cancer through its “Pink Your Drink” program, we’ve raised more than $188,000 for breast cancer charities to date.

We have a partnership with fashion designer Betsey Johnson, herself a breast cancer survivor, to bring awareness to the PYD campaign. Recently Johnson partnered with us on several Chambord Kentucky Derby/Oaks activities, such as judging the Kentucky Oaks Fashion Contest at Churchill Downs, hosting a brunch and creating Derby-style hats which were auctioned.

This October, we’re kicking-off another PYD campaign in conjunction with Betsey Johnson that supports “Fashion Targets Breast Cancer.” This is an exciting program as it continues our partnership with Betsey and supports a worthy charity.

What was the inspiration or motivation behind updating Chambord’s unique packaging?
With innovation top of mind, Chambord Liqueur updated its package for the first time in nearly three decades, with the goal of expressing a modern look and enhanced versatility and usability. Steeped in French heritage, the new bottle design for Chambord Liqueur emulates the quality of the spirit inside while paying close attention to every detail.

With an iconic brand like Chambord, there was a lot of rationale behind choosing to alter the package. And while the spirit inside the bottle remains the same, we felt it was important to update the package and create a simpler, cleaner look and improve the usability in order to offer the best product for our consumers.

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Category: Take It or Leave It

About the Author (Author Profile)

Lori Kommor

Lori Kommor, Columnist/Event Chair

Lori wears many hats: writing two weekly columns, chairing The
Voice-Tribune’s events and keeping the staff fed with a stash of snacks
Willy Wonka would envy. She’s a fervent high school soccer fan (go
Collegiate!) and has the raspy voice to prove it after game days.

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